Meet the founders

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Joakim "Jab" Borgström and René Lönngren are the co-founders of Wisepunk. They met in Barcelona in 2000 and have been good friends ever since. The reconnected in person in 2022 when Jab decided to move back to Barcelona from London. Eventually they started exploring ideas for how they could work together on something that could have a really deep impact in the world, especially looking at how technology and creativity can help humanity live a better life.

Jab spent over 20 years in advertising. His last position was the global creative director for BBH where he managed 800 creatives across 8 offices. Before that he did held leadership roles across the globe: Creative Director/Director of Innovation at Goodby Silverstein & Partners, San Francisco, Creative Director at Wieden+Kennedy, Amsterdam, and Creative Director and Partner at DoubleYou, Barcelona.

René spent the last three years as the European director of Mural, a leading visual collaboration software company based in San Francisco. During his time there he won the global accounts of Vodafone, HSBC, Nestlé, KPMG and many more. Before Mural he founded several companies including Le Cool Group (digital publishing with presence in 15 countries), Teeming.ai (online meeting facilitation) and circl.es (online peer groups where he was an founding team member).

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